Johnnie Walker Blue Label Ultra Can Be Fun For Anyone
Johnnie Walker Blue Label Ultra Can Be Fun For Anyone
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Inside our quest with the lightest bottle possible, we took our vision to a group of skilled glassmakers. Checking out designs and glassblowing procedures to minimise glass use without compromising durability.
Diageo is a global leader in beverage Alcoholic beverages with An impressive assortment of brand names across spirits and beer groups.
Johnnie Walker’s 5 years of research and advancement have intended the awareness gained is getting utilized throughout the variety of Diageo products and solutions.
Choosing the right novice whisky is a vital action for virtually any budding malts fanatic. Allow us to enable You begin your journey.
International Design Director at Diageo, Jeremy Lindley who led the look task, reported, “Johnnie Walker Blue Label Ultra was born outside of an ideation session thinking about the future of luxurious. With other groups shifting towards light-weight – which include eyewear and significant-functionality cycling – we questioned irrespective of whether luxury spirits could abide by match. “We took our vision to some staff of skilled glassmakers and all through a five calendar year test-and-study method little by little learned how to produce elegant, lightweight glass.
This will create a discreet opening through which the bottle is often eliminated. Just after pouring a glass of this unusual, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its purely natural resting area as well as a testament to purposeful style.
We hope that our discoveries can have a constructive affect within the broader industry and help explore new prospects for lighter, lower carbon packaging solutions.”
. The Formerly claimed ‘lightest here body weight Scotch whisky bottle’ was released by a UK retailer and weighed about 298 grams.
Weighing one hundred eighty grams, the Blue Label Ultra bottle is often a glimpse into the way forward for sustainable luxurious spirits packaging
Find out more about Spirit of Progress – our world wide ESG programme to help you produce a more inclusive and sustainable environment.
5 years ago, Johnnie Walker set out with a specific ambition; to move the spirits business forward. Getting seen that lots of luxury classes have been heading in a completely new way – ‘fragile’, rather than ‘heavy’ – the brand sought to experiment with certainly one of its most luxury whiskies. Aiming to push the boundaries of lightweighting glass, all in the identify of development.
Diageo has submitted filings to own its granted British isles Patent No. GB2616831 B endorsed as licensable of right within the UKIPO patent sign-up, and fascinated parties are invited to ask for an ordinary royalty free of charge, non-distinctive licence from Diageo.
“Instead of maintain this new expertise near to our chest, we’re enthusiastic to offer a royalty-absolutely free licence to our granted British isles patent to the whole world.
“We’re most likely about 12 months from Those people initially merchandise hitting the marketplace as a result of the lightweighting plan.”
We are a worldwide chief in beverage Alcoholic beverages with an outstanding assortment of models across spirits and beer.
That task fell to Diageo’s worldwide layout director Jeremy Lindley. Toughness and safety had been Lindley’s priorities, but operate required to follow form. Right after Mastering which the naturally strongest shape for glass may be the teardrop—the shape it In a natural way assumes when liquid—Lindley and his staff built a teardrop with square sides, in the nod to your typical Johnnie Walker silhouette.
With our devoted concentrate on presenting lightness throughout just about every layout component, we introduced a specific lattice stopper, a bamboo frame and a protecting transportation box.